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I'M GETTING OUT OF THE PHYSICAL BOOK BUSINESS!

I'm tired of paying the ever-increasing costs to store and ship physical books. So I'm liquidating my remaining inventory.
And YOU get the benefits.

BOTH PHYSICAL BOOKS! JUST $39. DELIVERED

No added shipping charge. When my remaining inventory of 543 sets is gone, that's it,
I'm not printing more.

$39 TOTAL. Shipping Included. US orders only.

So, WHY Am I Doing This?

I've been writing, self-publishing, and selling books for a long time. The mid-90's actually.

And I've decided there's one part of that business I don't want to be in anymore: storing and fulfilling physical books.

I currently have 543 sets of these two books sitting in a fulfillment warehouse outside of Chicago. Every month I pay to store them. And like everything else, the costs of fulfilling and shipping them keep going up. (If you ship or mail anything, you've noticed that, too.)

So, I'm done.

I'm not going to reorder them. I'm not going to print another batch. I simply want to get these remaining books into the hands of salespeople who can use them, instead of continuing to pay to have them sit in a warehouse.

And these aren't books that haven't been selling.

We've sold more than 20,000 copies of them over the years. I updated them just a few years ago with even more examples, ideas, and word-for-word sales language.

We've been selling Volume 2 for $39.95 and Volume 1 for $29.00. Plus shipping.

That's $68.95 for the two books, before shipping.

Now you're getting BOTH physical books, DELIVERED, for just $39 total.

In fact, you're getting both books delivered for less than we've been charging for Volume 2 alone, before shipping.

And to be clear, the books themselves aren't going away. Just my physical inventory is.

The information is as useful and relevant as ever, and we'll continue selling the digital versions. I'm simply not going to print and warehouse physical copies anymore.

But wait, what about Smart Calling, the book?

That's not going anywhere.

Smart Calling is published by John Wiley & Sons. They're in the physical book business, thankfully. I'm not going to be any longer.

If you don't have Smart Calling, or you want copies for your salespeople, absolutely get them. I buy my copies from Amazon too.

But these two books are mine. I have 543 sets of them... actually, the warehouse I'm paying to store them has them.

And when they're gone, the physical versions are gone.

OK, What's Actually In These Two Books?

More than 800 pages of practical, how-to sales ideas, examples, techniques, questions, and word-for-word language you can use in virtually every selling situation.

And here's one of the best things about these books:

You don't need to read all 800+ pages cover-to-cover to start getting value from them.

Think of them as working sales reference books.

Have a prospecting call coming up and want some ideas for your opening? Grab the books.

Getting an objection you want a better response to? Look it up.

Need some better questions for an upcoming conversation? You'll find plenty.

Want ideas for voicemail, follow-up, getting referrals, dealing with price resistance, working with gatekeepers, getting commitments, or handling someone who's happy with their existing supplier?

It's probably in there.

I've always said that just ONE idea from these books, used at the right time, could easily pay for them many times over.

And there are hundreds of them.

HERE'S JUST A SMALL SAMPLE OF WHAT YOU'LL FIND INSIDE...

INTEREST-CREATING OPENINGS

13 actions and word-for-word mistakes that create resistance,
and what to say instead.

Plus a fill-in-the-blanks opening template, case studies of horrible openings and better alternatives, and exactly what to say on follow-up calls instead of, “Uhh, just checking in...”

SELLING WITH QUESTIONS

Word-for-word questions that get prospects thinking about, seeing, and feeling the problems and opportunities you can help them with.

You'll also see questions that put people in a frame of mind where they want to hear what you have, how to comfortably ask about money, and examples of the “dumb questions” salespeople really do ask.

DEALING WITH RESISTANCE AND OBJECTIONS

A painless, conversational way to address resistance without arguing, pushing, or using cheesy objection techniques.

See how to deal with price objections, “I want to think about it,” “We don't need it,” and why much of what salespeople have traditionally been taught about objections is flat-out wrong.

  • “Using the ideas in your books, I reworked my opening statement, called five prospects, got through to two, and set appointments with both of them!”

    -Art Taylor, L& B Wholesale

$39 TOTAL. Shipping Included. US orders only.

GETTING COMMITMENT AND CLOSING

More than 50 word-for-word examples of conversational commitment and closing questions you can use to get agreement, appointments, and sales.

Plus, how to get larger sales just as easily as smaller ones.

FOLLOWING UP WITHOUT “JUST CHECKING IN”

How to end your initial call to set up a successful follow-up, what you should and shouldn't send afterward, and how to set solid phone appointments so they're ready and waiting for your next call.

And you'll never again need to open with, “
I sent you the material. Didja get it? Any questions?”

PROSPECTING FOR NEW BUSINESS

How to get referrals who are actually eager to speak with you, get prospects talking when they say they're “not interested,” and position yourself to win business when they're already buying from another supplier.

Your next sales call could be worth
hundreds, thousands, or more.


One better question. One better response.
One idea you hadn't thought of.


That's all it could take for these books to pay for themselves.


And you're getting 800+ pages of those
ideas for $39, delivered.

AND, THERE'S A LOT MORE!

  • Get rid of image-destroying “umm's”

  • Build rapport, credibility, and likability with your voice and words

  • Listen for key buying words and emotions, and know when to talk and when to shut up

  • Make your recommendations more credible and believable instead of sounding like a salesperson

  • Use stories to create visual images

  • Avoid negative assumptions that invite failure

  • Avoid choking under pressure

  • Get information from actual call case studies, including what failed, why it failed, and what could have been said instead

  • Respond when prospects say they “buy it locally”

  • Stop ending calls with the useless “Keep us in mind,” and use something more productive instead

  • Position value instead of selling on price

  • Build stronger relationships with existing customers and keep their loyalty

  • Respond to the “Send me some literature” brush-off

  • Eliminate telephone tag

  • Deal with the prospect who perpetually strings you along

  • Show how a lower price might actually be more expensive

  • Determine whether someone demanding information “right now” is a real prospect or just yanking your chain

  • Keep customers after that first sale


    And you'll get more than 130 brief, to-the-point sales tips you can put to work immediately.

DON'T JUST TAKE
MY WORD FOR IT.
READ AN ACTUAL CHAPTER

Want to see exactly what you're getting before you buy? Download an actual chapter and read it right now.


“I purchased these books and my sales went from $40,000 to over $100,000 in six months by using Art's ideas.”
Susie Slifer

“I read every sales and marketing book I can get my hands on. Your books are the best I've ever read on telephone sales. Every page is filled with ideas that WORK!”
Danita Evans, Micro-Tech

$39 TOTAL. Shipping Included. US orders only.

My
"You Keep the Books" Guarantee

I want this to be an easy decision for you.

Use the books. Try the ideas. Put some of the questions, language, and techniques to work in your own sales calls.

If you're not satisfied that you got far more value than your $39 investment, just let me know and I'll refund your money.

And please, DON'T send the books back.

Seriously. The whole point of this sale is that I'm getting out of the physical book business. I don't want to pay to ship them twice.

Give them to another salesperson. Leave them in your sales office. Donate them. Just put them in the hands of someone who can use them.

You take the ideas. I take the risk. And the books only travel in one direction: OUT of my warehouse.

AND, the First 62 Sets Sold Will Include One MORE Book, Free...

While we're getting physical books out of the warehouse, I have 62 physical copies of another one of my books, How to Place the Successful Sales and Prospecting Call.

Today I give the digital version of this book away free.

But these are the actual printed books that we sold for years. And I have just 62 of them left. They need to go, too.

So...

THE FIRST 62 ORDERS GET THIS BOOK FREE, TOO.

No additional charge. No additional shipping.

That means the first 62 buyers get THREE physical books, delivered, for the same $39.

After those 62 are gone, they're gone. The regular two-book liquidation offer will continue, but this third physical book won't be included.

$39 TOTAL. Shipping Included. US orders only.

(480)699-0958